Morellato Group and Franco Pianegonda announce an important partnership


Europe’s leading all-Italian capital jewellery and watch group and the
prestigious jewellery maker have sealed an agreement for producing and distbrituing the new PIANEGONDA joy collections.

Milan, 2 April 2013 – Massimo Carraro, CEO and Chairman of the Morellato Group, and Franco Pianegonda, helmsman of the Franco Pianegonda maison, have reached an agreement for the production and distribution of the collections created by Franco Pianegonda featuring the PIANEGONDA joy logo, with effect from the autumn-winter 2013-14 season.

“This partnership represents an important and significant milestone: at a delicate time like now, with prestigious Italian jewellery brands heading abroad, we continue to believe in Italy, in Italian brands, in the work and culture of Italians. We are passionate, optimistic and proud to be increasingly the global reference point for Itlaian jewellery and watches”, states Massimo Carraro, CEO and Chairman of the Morellato Group. With this new partnership, the group confirms its role as a force that unites the brands that have made Italian jewellery and watchmaking history, such as Philip Watch and Sector No Limits.

“It is a solid and exciting partnership which will doubtless enable Pianegonda jewellery to consolidate its position and prestige on the internazional marketplace. It is an honour to become part of a group like Morellato, which is committed to nurturing Italian products worldwide. As the creative director”, says Franco Pianegonda, “I will not only be working directly on the product creations, but also on comunicazion and organising key phases for the PIANEGONDA joy brand”.
Franco Pianegonda’s maison will, on the other hand, be focusing on develoiping the Franco Pianegonda brand, which stands out for its “haute couture” pieces.

MORELLATO GROUP is the Europe’s most important watch and jewellery group with all-Italian capital. It is a world leader in the watch-strap sector. Under the guidance of Massimo Carraro, the prime mover behind the Group’s robust development, the MORELLATO GROUP now presides over the market with its brands; Morellato, Sector, Philip Watch, Chronostar and Bluespirit (Italy’s largest watch and jewellery chain, with 220 stores in seven countries worldwide). It also has brands under licence, including Just Cavalli, John Galliano, Maserati and Miss Sixty.

PIANEGONDA is one of the best-known brands of silver jewellery both in Italy and abroad. It has created its identity thanks to the cutting-edge and imaginative vision of Franco Pianegonda, founder and Creative Director of the brand, whose ongoing exchange with tradition, outstanding Italian manufacturing and art, produces contemporary creations that are unique of their kind.